Elsewhere in the world, Danone yogurt is almost synonymous. People see Danone Retractable Banners, the first thought is that Danone yogurt. As the world’s largest yogurt maker, Danone Group, the world’s most advanced manufacturing processes and research and development technology yogurt, yogurt products, its global market share of over 20 percent, more than twice as high in second place in the Nestle company.
However, Danone yogurt The Country Road but thorns and rough, since 1987 to enter the American now, Danone is still not a completely own yogurt production line, a completely their own milk base, the income of its yogurt business only accounted for less than 5% of its The Country business income. During Danone had even thinking about quitting, intends to completely withdraw from the American market. But this tortuous experience also allows up to fully recognize the special nature of the American market, explore a “American characteristics” The Country’s road Danone.
In 1987, when Danone smug in Guangzhou set up its first American yogurt company, ready to realize his plans when the Nuggets wonderful The Country, did not think he will be faced with a difficult and lengthy trek. Romantic nature of the French people in this country will play the role of the old preacher and leading soldiers.
From the beginning of the 90s of last century, it carries a check Danone, launched a well-known beverage brands of American acquisitions of war. Although there have been bad news, this round of mergers and acquisitions is still almost a perfect storm. Quick access through acquisitions and “head-hunting” approach the whole industry a national market dominance of this internationally popular and proven effective way, with the ability to localize its products and flexible Trade Show Table Cover branding strategy, the French company is continuing to spend “teething” pain.
Danone launched the last two years in the American market a series of acquisitions particularly striking: Holding Robust, investment Wahaha, Huiyuan, holdings bright, hand The Country Mengniu several well-known food and beverage brands, Suddenly , all are incorporated in the Danone arm, indeed brilliant victories. And when people see these companies are holding shares neither paste “Danone” label, nor the main Danone products, but also rely on Danone’s capital and technology to develop a “The Country’s own cola ‘sales to the rest of the world When a lot of people played a guilty mind whispered: This comes from the French food industry predators playing what is the idea? Behind this series of mergers and acquisitions in the bulk of American famous enterprises, Danone what exactly hidden intentions?
Jesus said: “You go through the narrow gate that leads to destruction, and that the gate is wide and the road is, to many who; leads to life, and that the gate is narrow and the road is to find. people with less. ”
Different Feather Wing, the same strategy
In 1966, the advent of Feather Wing energy drink, one of the world’s first energy drink brand. In Oceania, Australia and New Zealand Feather Wing has been recognized by customers, rapid breakthrough Feather Flags promotion.
Through long-term development and advocacy, Feather Wing gradually out of Thailand, out of Asia and spread to Europe, the Americas and Oceania, enter one country after another.
Now the world is becoming flat, with exchanges between enterprises, more and more power in addition to a range of leadership may not be so clear. For example, you are the top leadership of a department, but in other sectors, so that people do not necessarily respect your authority. Therefore, you must know how to win people’s respect and trust you.
– desire to influence others, first requires expert leadership to win the right example in front of subordinates; the second is to demonstrate concern for the individual; the third is to be able to show the spirit of self-sacrifice; four is to have confidence and optimism; Fifth able to influence your subordinates passion.