From the beginning of the 90s of last century, it carries a check Danone, launched a well-known beverage brands of American acquisitions of war. Although there have been bad news, this round of mergers and acquisitions is still almost a perfect storm. Quick access through acquisitions and “head-hunting” approach the whole industry a national market dominance of this internationally popular and proven effective way, with the ability to localize its products and flexible Trade Show Table Cover branding strategy, the French company is continuing to spend “teething” pain.
Danone launched the last two years in the American market a series of acquisitions particularly striking: Holding Robust, investment Wahaha, Huiyuan, holdings bright, hand The Country Mengniu several well-known food and beverage brands, Suddenly , all are incorporated in the Danone arm, indeed brilliant victories. And when people see these companies are holding shares neither paste “Danone” label, nor the main Danone products, but also rely on Danone’s capital and technology to develop a “The Country’s own cola ‘sales to the rest of the world When a lot of people played a guilty mind whispered: This comes from the French food industry predators playing what is the idea? Behind this series of mergers and acquisitions in the bulk of American famous enterprises, Danone what exactly hidden intentions? (more…)